Saturday, November 24, 2018

copywriting - How should Ad splash pages be handled for those with ads disabled?


I see it all too often; I click a link to an article on the web and I get this: enter image description here


It's not (as) readily apparent it's an ad screen, at first I thought it was the classic "white screen" of a page that failed to load. This greets a lot of us who use ad blocking add ons when browsing pages with these ad-splash screens.


Is there a better way to handle ad screens when the ad is removed? I've only ever seen one website "know" that you had removed it's ads in the past, Newgrounds.com displays a nagging message saying something to the effect of "hey, you blocked our ads! Buy something in our store instead to support us".


What can or should be done to compliment the experience of users disabling your ads. Perhaps even (professionally) goading them into enabling ads for that particular site, as newgrounds (fairly unprofessionally) does?



Answer



Two sites which handle ad-blocking in a way that enhances the user experience are askmrrobot.com and wowhead.com. Not getting all bent out of shape seems to be key.



robot apocalypse wowhead


Looking at the html source of these sites it can be seen they don't actually "know" you've blocked ads .. they've just absolute-positioned another div element in the same location underneath the ad being blocked.


Interestingly, wowhead.com also offers a facility to hide ads on any page you happen to be on. For users that don't have ad blockers this might well mitigate desire to get an ad blocker.


hide ads


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