Thursday, January 16, 2020

Most tapped areas on iPhone (by percentage)?


Is there a way to find out what are the most tapped areas on an iPhone screen, by percentage?


Does the users tend to tap more the elements that are placed in the bottom part of the screen, because it feels more naturally due to the hand position when holding it, or does the eye play a major role on guiding the user torwards the elements on the upper part?


Have there been tests conducted on the matter?


Thanks! :)




Answer



This study of 1,333 people has some great information on how users hold their phones, and which areas of the screen are most accessible.


Their data showed that people held their phones in 3 basic ways



one handed — 49%


cradled — 36%


two handed — 15%



The accessibility heatmaps looked like the following:


Single Hand



single hand heatmap


Cradling in Two Hands


enter image description here


Two-Handed Use


enter image description here


There is a lot more detail available in their article.


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