Saturday, January 4, 2020

Redirect automatically to login or explanatory page?


In terms of user experience, and I suspect that this might have SEO considerations too.. BUT..


If I have a variety of pages on my website which require the user to be logged in.. for example a 'Favourites' page, and a 'Suggestions' page (which requires login to essentially prevent spam..) should I




  • a) automatically redirect a user to the login page

  • b) display a page explaining the great feature that will be available to the user if they do login.. AND display a link to the login page?


At the moment it is setup as a), but I suspect b) would be better.


Thoughts?



Answer



Always give the user options and information. Redirects that happen "on your behalf" always give users the impression of not being in control of what is happening.


As you quite correctly mentioned, option b) allows you to leverage SEO to push the findability of your contents, and at the same time can be a preview for users that works as an incentive for users to log in, given they can see what kind of content they could access by logging in.


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