An SSL certificate can be used to encrypt data. I see a lot of websites that use an SSL certificate, even though they don't need to encrypt data since no confidential data is sent.
Why do they do this? Some websites use SSL certificates only to get the trust of a visitor. SSL certificates which will show a green address bar or so are more expensive.
I saw this thread: Does SSL on a company's website make the company appear more credible? but I'm not necessarily talking about a company.
But does it really improve the user experience?
Answer
Whilst obviously important to protect sensitive data, SSL certificates can provide an alternative service for site owners.
If you consider a SSL purely as an element in interface design, it is something that users quickly recognise and trust. This immediately creates a positive reaction when viewing the site.
Users are constantly informed about online security via news, social media and work collegues so a small respite, knowing they will be fine during their interactions with you, sets them at ease.
I have had clients request SSL even when their sites do not send or contain sensitive data. I have always agreed for this very reason.
The cost is minimal, therefore if it can contribute to a more pleasurable experience of using the site it is a worthwhile purchase. It also future proofs the domain for when you do eventually need to include sensitive data.
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