When designing a logo is there a minimum size canvas that should be used to keep quality when it is enlarged or when reduced?
Obviously the dimensions of a canvas depend on the shape of the logo, but is there a sugested size?
Answer
Typically a logo is designed in a vector program such as Illustrator, so it can be scaled to meet the various needs required by the customer. For instance, a logo will typically end up on:
- Business cards
- Letterhead / envelopes
- T-shirts
- Web headers / web pages
Since you're theoretically going to be designing in a format that can be scaled without loss (vector) the size you work with should be something you're comfortable with (remember if you put too much detail into your logo it's going to be lost when it's scaled down to fit on a business card).
If vector won't work for you (e.g., don't own Illustrator / don't want to learn another program / strictly prohibited by your religion) you should try and figure out where the logo is going to be used. If it's only going to be on a web site I'd try and figure out the largest iteration of the logo and work at that size. If it's going to be printed you should figure out where it's going to be printed (business card, t-shirt, mint tin, sticker, etc.) and again work at the largest physical size (i.e., x inches by y inches) at a minimum of 300 ppi.
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