Thursday, June 9, 2016

website design - How do I work with a logo that has what seems like too many colors?


The company I'm designing a site for has an logo that I must work with. All of my ideas for standard color palettes and layouts are challenged by this logo.. Most [good looking] logos I've worked with and seen have one, two, maybe three colors. This one has six. They look okay within the context of the logo, but I'm having a difficult time translating any of them into the rest of the design. The only thing that's been promising is use of mostly neutral colors, but this leaves the site looking a tad bit boring, in my opinion.



Does anyone have any tips for this sort of situation?


Edit: Thanks for the answers, guys. I'm not comfortable posting the actual logo, but I threw this together to give a better idea of what I'm working with as far as colors and their corresponding dominance-


Logo


I probably made the color combination sound worse than it actually is because I've been over-thinking this. My most recent design iteration came out pretty well, but it does incorporate DA01's one-color suggestion which I'll have to run by the client. That opens up a lot of options.



Answer



A bad/obnoxious logo is like a bad/obnoxious person. You have to segregate them from the general population before the wreak havoc on everything.


Some ideas:



  • see if the company has a one-color variation of the logo (They should but may not)

  • give it it's own 'space'. Put it in a horizontal white bar across the top of the web site


  • give it some 'no mans land' padding. Like the previous idea, but more of a 'block'. Stick it on a white shape with plenty of space around each side to that it's not fighting with other elements near it.

  • camouflage it. Can you overlay it on a photo? Move it to the bottom?


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