When displaying suggested articles that are unique to the user, based on a personalisation algorithm, should the user be told that the articles have been targeted to them?
Would it be bad practice to just include articles in a list of search results or should you separate/flag them as "recommended"?
Answer
User should preferably be the one in control. Which simply means, there should be a way (now that could be as intended by the interface and the context), for the user to know what is going on - and if needed, alter that.
I like Medium's approach as a related example - For a signed in user(meaning to say for whom there is personalisation possibility) - home page shows Top Stories for you, but with a clean close button. See screenshot -
Now, if I possibly intend to check other/all stories, I hit close, and it loads the default set (in some order of course). So the essence is user being in control.
In most cases, expected user behaviour could be of not opting to close, but just knowing that I(user) am in control - makes the user feel better.
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