Most applications use blue as their central color, particularly business applications (e.g. Windows uses blue in most of it's chrome). I am being pushed to use purple throughout our current application (because that is the color of the business logo) but I think it looks more professional in shades of blue, so I need to argue my case (more eloquently than saying 'purple sucks'). Is the preference for blue perhaps a cultural thing or physiological thing (i.e. less taxing on the rods/cones in the eye)? Why is blue preferred over purple?
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